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· Every day there is a new AI and keeping up with everything has become humanly impossible. AI will separate the average from the outstanding, and there are many opportunities for those who stand out.
· To recommend a company, AI needs to recognize authority. Why talking about yourself is not enough, what a real differentiator is and how to build authority on and off your website.
· AI has changed how people search and buy. Why SEO is still the foundation, why ranking does not guarantee citation and what the dark funnel hides from your data.
· I implemented an AI First manifesto at Oxigenweb. What being AI First means, why it applies to companies of every size and the difference between delegating and dumping tasks on AI.
· From meetings with business owners to lines of thought: why I created this space to talk about innovation, conscious use of AI and shared knowledge.