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· Most business owners only track revenue. Learn what CAC, LTV, churn, average ticket and payback are, how to calculate them and why they matter.
· There is no recipe for sales. The first step is defining your ICP, understanding your personas and building a playbook with differentiators and objections.
· People are losing the habit of talking and presenting ideas. Why spoken communication is worth more and more for entrepreneurs and careers.
· "The owner needs to step out of operations" became a mantra. Why knowing operations is the foundation of strategy and how to tell when it is your time to move up.