shinmi.com.br › author
Entrepreneur and innovation consultant
I help companies figure out where artificial intelligence delivers real results, and I write here about what I learn building businesses, running innovation projects and getting content found.
About 9 results (0.26 seconds)
· 5 min read · Every day there is a new AI and keeping up with everything has become humanly impossible. AI will separate the average from the outstanding, and there are many opportunities for those who stand out.
· 7 min read · Most business owners only track revenue. Learn what CAC, LTV, churn, average ticket and payback are, how to calculate them and why they matter.
· 6 min read · There is no recipe for sales. The first step is defining your ICP, understanding your personas and building a playbook with differentiators and objections.
· 4 min read · People are losing the habit of talking and presenting ideas. Why spoken communication is worth more and more for entrepreneurs and careers.
· 5 min read · To recommend a company, AI needs to recognize authority. Why talking about yourself is not enough, what a real differentiator is and how to build authority on and off your website.
· 5 min read · "The owner needs to step out of operations" became a mantra. Why knowing operations is the foundation of strategy and how to tell when it is your time to move up.
· 5 min read · AI has changed how people search and buy. Why SEO is still the foundation, why ranking does not guarantee citation and what the dark funnel hides from your data.
· 5 min read · I implemented an AI First manifesto at Oxigenweb. What being AI First means, why it applies to companies of every size and the difference between delegating and dumping tasks on AI.
· 4 min read · From meetings with business owners to lines of thought: why I created this space to talk about innovation, conscious use of AI and shared knowledge.
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